Scotland is blessed with a fantastic larder of
some of the best natural produce in the world. With a longstanding
reputation for producing quality products and an envied flair for
innovation, our food and drink companies should be exploiting the
very values that our country stands for - beautiful unspoilt
landscapes, fertile land and clean air.
Our vision is to make Scotland internationally known as 'A Land
of Food and Drink' and grow our industry from £7.5 billion to £12.5
billion by 2017. It's an ambitious goal but one that can be
achieved if the industry works together, pools resources and
knowledge and uses the Scotland Food & Drink brand to the best
possible advantage.
By bringing everyone together to discuss our successes, our
problems and our ideas, we can harness the collective resources of
one of Scotland's most successful - and important - industry
sectors. And we are working to bring together the whole supply
chain with the public sector to celebrate the fantastic produce
available on our doorstep.
Scotland Food & Drink is committed to supporting the
industry and serving the needs of discerning consumers by supplying
the best of Scotland's food and drink throughout Scotland, across
the UK and around the world. Our vision is a future where our
farmers and fishermen, processors and distillers, researchers,
educators and public agencies can work in partnership by sharing
best practice across the board.
Our mission is to position Scotland among the world's top 3
producers of premium food and drink products and generate £12.5
billion per annum for our industry by 2017.
Key Strategies
Scotland Food & Drink has identified 5 key platforms
on which we plan to develop our strategies for industry
growth:
Each has its own dedicated working group comprising dedicated
individuals from member companies, the retail and foodservice
sectors, trade associations, the education sector, the research
industry and the public sector. These working groups are currently
developing a number projects and initiatives, including, for
example, the Cultivating Collaboration (C2) project being
delivered by SAOS which is helping to deliver supply chain
understanding, co-operation and improvement, and the Food &
Drink Skills Academy which is in its final stages of business
planning and is expected to launch later this year.
It is Scotland Food & Drink's job to guide the industry so
we can make the most of our natural resources, the skills of our
people and the energy of businesses operating right across the
supply chain. So to achieve a sustainable and profitable food and
drink industry that is consumer-focused, market-led and
internationally competitive - and benefiting our primary and
secondary producers - we must work hard if we are to reach those
strategic goals.
Exploiting premium markets both in the UK and internationally,
making our supply chain more effective, encouraging collaboration
through communication and striving to improve the high level of
skills within the food and drink industry have never been more
important.
To find out how you can become involved and share our exciting
vision and mission for the future of the industry, contact Scotland
Food & Drink on 0131 524 8640 or email us.