In 2009, our industry strategy was put under
the microscope - we looked at consumer trends, market
information and we consulted with all parts of our industry
to determine a refreshed strategy that played to Scotland's
strengths in global markets.
A document, entitled Fresh Thinking, has been produced
which outlines the strategy refresh and how the industry can get
involved.
Documents
- Fresh ThinkingAdobe Acrobat / 2,995 KB
During 2009, Scotland Food & Drink led a review of the
industry strategy in which our partners, stakeholders and food and
drink businesses participated. The refreshed industry
strategy was launched in December 2009 and Fresh Thinking
summarises the opportunities, the targets and our vision for the
future.
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