In-depth programmes, aimed at assisting Scottish food and drink
companies develop sustainable trading partnerships with key
retailer and foodservice organisations.
The programmes are typically delivered over several months and
include a series of detailed briefings, skills workshops,
one-to-one mentoring sessions and meetings with key personnel
across the buyer organisation.
Scotland Food & Drink has recently completed a tailored
programme in partnership with ASDA Stores Ltd., aimed at developing
the commercial capabilities of suppliers and growing their sales
with the retailer. Companies trading with ASDA on either a
local, regional and national level were selected for the ASDA
Supplier Development Programme, including: Border Biscuits, J
& I Smith, Mathieson's, MacIntosh of Glendaveny, Porelli,
Sangs, Shetland Products, Simon Howie, Speyside Specialities and
VC2 Brands.
The ASDA Supplier Development Programme was designed to improve
business's understanding of the retailer and their trading
requirements, develop suppliers understanding of the need for a
market led/consumer focused approach to doing business with ASDA
and to gain an understanding of the retailers technical
requirements. Good practice marketing, account management,
effective negotiating, joint business planning and category
management were an integral part of the development
programme.
The ASDA Supplier Development Programme was deemed a huge success
by all involved and not only has each of the participating business
increased their knowledge of the retailer and consolidated their
relationships with the trading team, but also succeeded in gaining
distribution, launching new products and ultimately delivering a
significant increase to their sales - some by up to
330%!
Scotland Food & Drinks Supplier Development Programme is
supported with financial assistance from the Scottish
Government.
New Supplier Programme
A New Supplier Programme with leading foodservice operator
3663 kicks off
in February 2012.
The first of its kind in Scotland, delivered by Levercliff
Associates, the Programme will give selected Scottish food and
drink companies the chance to work closely with 3663, gain an
insight into the business, improve their capabilities in
foodservice and potentially become a supplier to its Scottish
sites.
A full events listing is available here
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