Angus Soft Fruits won the Retail category – Fruit or Vegetable for their pesticide free, Good Natured Fruit range of strawberries and raspberries. The company also went on to take the Supreme Award.
Topic:
Make best use out of awards
Date:
May 2009
Source:
Scotland Food & Drink
Commenting on their 2008 success, Jill Orr, Marketing Manager for the company stated:
'We entered the Scotland Food and Drink Excellence awards hoping to win the fruit or vegetable retail category as we really believed in the quality and innovation the product we were creating, but we genuinely did not expect to win the supreme award and were absolutely thrilled to have done so.'
According to Jill, the company received a great deal of press coverage as a direct result of winning the awards providing great exposure.
'We prepared a press release prior to the award ceremony but this required amending after picking up the supreme award on the evening. The amendments were actioned and our website was updated almost instantaneously to gain as much impact as possible and also to highlight our success our customers and consumers.'