Cream o’ Galloway were double winners at the 2008 Scotland Food and Drink Excellence awards picking up both the retail category: Dairy, Confectionery and Snacking and the Environmental awards.
Topic:
Make best use out of awards
Date:
May 2009
Source:
Scotland Food & Drink
Wilma Finlay, managing director at Cream o' Galloway believes that winning awards has helped to build the profile of the company and their product range.
'Entering the awards is the main tool with which we operate our PR. We have won many awards previously but we have maybe not taken full advantage.
'As a direct result of winning a Retail award and the Environmental award at the Scotland Food and Drink Excellence Awards and an additional five awards throughout 2008, this has forced us to re-evaluate how the company effectively communicates this to trade and ultimately to consumers'.