Looking to supply foodservice but not sure if you have all the knowledge and expertise in place to move forward?
Topic:
Supply the foodservice industry
Date:
2008
Source:
Scotland Food & Drink
In order to enter this market, or grow an existing presence, you must: -know the types of foodservice outlets you are targeting -know the reasons your products and services will appeal to them -know whether you are targeting local or national distribution -have necessary resources in place -know how you are going to communicate with your target market -have established how you are going to develop sales to your own, and your customers’, mutual advantage. This guide is designed to assist you assess how ready you are by identifying the resources you should have in place. By knowing where there are ‘gaps’ you can plan how to address them.