You’ve got a great product and now you want to make it a great brand. Most people, when they hear the words brand or branding, think logos – but branding is much more than that.
Topic:
Develop and manage marketing effectively
Date:
June 2008
Source:
Scotland Food & Drink
The guidelines contained in this document will help you on your way to creating a memorable brand which encourages consumers to become loyal to your product.
Bear in mind that a brand is not built overnight. It builds over time with consistency of use, consistency of message and consistency of product delivery.