Looking at different retail markets but not sure how to select the best option? There are a variety of retail market channels open to most food and drink manufacturers, each with their own particular characteristics and requirements.
Topic:
Manage retail business
Date:
2008
Source:
Scotland Food & Drink
This guide will outline the main UK retail markets and some guiding principles on selecting the best channel for your business. A great variety of market changes have impacted on the retailing of food and drink in the UK in recent years. Retail multiples moving into speciality and artisan products; a increased blurring of divisional lines between retail and foodservice; the rise of online shopping; and, an increasing market interest in local sourcing and food miles; are just some of the factors that can make selecting the best retail route a difficult task. In marketing’s classic four “P’s”, the fourth is Place i.e. distribution. The choice of distribution channel is key to the shape and success of a business. It should be a carefully considered decision, taken with senior executive endorsement.