Thinking of implementing category management to develop your business? This guide will help you understand the basics of the task, its key elements and how to progress.
Topic:
Manage retail business
Date:
2008
Source:
Scotland Food & Drink
Category management is an effective way to utilise market data to help increase sales. Its format provides a consistent merchandising guide and allows management to easily update figures in relation to buying trends. Moreover, it is the modern language of most retailers, and buyers will often expect suppliers to implement category management for the sectors they are trading in.