A key account expects your help in conducting a range review but you’re not sure where to start? This guide outlines the main elements you need to consider and provides a practical approach to effectively managing the range review process.
Topic:
Manage retail business
Date:
2008
Source:
Scotland Food & Drink
Retailers are continually striving to increase shopper satisfaction in order to develop their business and range reviews are an important competitive strategy for them. Retailers often seek the help of suppliers with range reviews. This can significantly increase the level of information available to them, ease their resource burden and develop the business opportunity to mutual benefit. A good understanding of the range review process is therefore critical to conducting business with the multiple retail trade. Suppliers can increase their relative competitive advantage by demonstrating a willingness and ability to help in this area. An effective and strong range will reflect consumer and shopper needs. In general, it should deliver the most choice and variety in the clearest way and with the least duplication. An effective range review process is an opportunity for the supplier and the retailer to positively develop their working relationship and build the sector so that both can benefit by improving the shopper’s experience.