Need to gain multiple distribution but not sure if the company is ready? You will need to be prepared, even before you make that first approach. There are some key areas in which you need to be confident.
Topic:
Manage retail business
Date:
2008
Source:
Scotland Food & Drink
This guide outlines the main areas and what you need to have in place. Securing a multiple listing can be a step-change in the fortunes of many companies. It can immediately open up a channel of distribution which is wider than any the company has had before. The grocery multiple trade is a powerful, sophisticated model – it has many demands and requirements. If you are entering this arena, you want to get it right. Your company will have to demonstrate that it is capable of servicing the listing both in the immediate and longer term. Having a fantastic product is not enough. Being able to consistently supply that product within the retailer’s parameters is equally important. The retailer will have a number of performance measures within their business. Many of these measures focus on the supplier and the level of service they are providing. It is critical that you are performing in these areas e.g. distribution and quality. Consumer research and market analysis can help you understand the potential of your product: however, without the necessary internal capabilities in place, that potential may never be realised through the multiples.