How do I write a marketing plan?

Need to write a marketing plan for your business? This guide will help you quickly understand the task, its key elements and how to progress.

The marketing plan is one of the most valuable operational tools within a business. It translates the company’s strategy into the detailed written statement of targets, activities, responsibilities, time-scales and budgets. A good plan will ensure you and all the company stakeholders agree on where the business is going and how to get there. Once written and agreed, it forms a clear action plan on what needs to be done, by whom, when and within what budget.