On-shelf availability is quite simply providing the desired product, in saleable condition, when and where the shopper wants it.
Topic:
Manage retail business
Date:
Nov 2009
Source:
Scotland Food & Drink
Web Location:
On-Shelf Availability
In practice, it is a complicated process with many interdependent factors throughout the whole supply chain linking suppliers with retailer warehouses and stores. Ensuring good availability is an industry issue that affects retailers and manufacturers both large and small.
In this context, it is important to understand the elements in the modern supply chain to see how they must interact to ensure availability.