The new Scotty Brand potatoes from Albert Bartlett
Albert Bartlett, the UK’s leading potato producer, has responded to the growing trend for locally-grown produce and nostalgia-driven food shopping by launching Scotty Brand into ASDA stores in Scotland.
Wed, 22 Dec 2010
Taste is the vital ingredient of the specially-selected Scottish varieties that are appearing under the Scotty Brand and the first of these is Kestrel, a show-winning variety with bonny blue eyes and exceptional flavour.
Scotty Brand represents a return to the company’s roots. This was the label that Albert Bartlett chose back in the 1940s when he began selling beetroot boiled up in an old tin bath in the garden shed to supplement his income from the Clydesdale shipyards.
He went on to supply other root vegetables and in 1948 his little enterprise became Albert Bartlett & Sons. Albert’s name and his values of hard work and honest endeavour live on in the 60-year-old family company today.
With the relaunch of Scotty Brand, conventional farming methods at their best take traditional values into modern times. The brand is committed to quality and delivers well-priced, wholesome and healthy food, grown on good Scottish soil on nature-friendly farms. Albert Bartlett recently launched Purple Majesty potatoes, also grown in Scotland.
Des Wilson, potato buyer at ASDA, said: "Our Scottish customers appreciate the good value and local quality of Scottish-grown produce. Scotty Potatoes deliver all this as well as a really tasty spud."
John Hicks, marketing manager for Albert Bartlett. said: "Potatoes are a good, honest, straightforward food and Scotty Brand has been developed to reflect this together with the values we put into every bag. We have drawn from our heritage to communicate our modern values. We think that Albert would have approved."
Scotty Brand potatoes are priced £1.57 per 2kg bag.
More new food products from Scotland.