Budding marketers in Scottish colleges and universities have the chance to compete to design a marketing campaign promoting the food industry as an exciting career destination for young people.
Thu, 31 Mar 2011
The competition, organised by the Scottish Food and Drink Federation (SFDF), aims to generate fresh ideas from young people on how to best promote the industry to their fellow students and to schools pupils. Entry is open to students currently in higher or further education, from 31 March up until the closing date of 31 May.
SFDF has already done a great deal in promoting industry to young people through it’s ‘A Future in Food’ campaign, but hopes that by using young people’s knowledge of the media, including social media networks such as facebook and twitter, that the youngsters will come up with a marketing campaign that is relevant and appealing to young people, portraying the food industry as the vibrant cutting edge sector that it is.
Flora McLean, SFDF Director said: “We are already working closely with schools and manufacturers to promote the industry and help pupils make the connections between the food on their plates, what they are learning in school, and the broad range of exciting careers of offer in industry. We hope that by utilising the marketing talent of the future, we will end up with a powerful marketing campaign that will raise our sector’s profile as a career destination of choice for school leavers and graduates”.
The winning student will receive a prize of £500 vouchers for PC World, as well as work experience within SFDF, Scottish Ingredients Manufacturer Macphie of Glenbervie, or at Television Facility Edit 123.