Tourism Intelligence Scotland has launched a new online toolkit for area groups and destination marketing organisations.
Date:
Thu, 28 Jul 2011
Source:
Scottish Enterprise
Scottish Enterprise:
website
'5 Steps to Destination Development' outlines the practical steps that individual areas of Scotland should take, by working in partnership, to grow their market and realise their full tourism potential.
The toolkit includes a range of case studies, practical challenges and resources designed to inspire businesses in local areas to join forces and help turn their vision of a great tourism area into reality.
By bringing businesses with a common purpose together, areas can work collectively to improve their visitor offer. Practical challenges help groups to gauge how their area is performing at the moment and identify the gaps between what they have and what visitors actually want, as well as the steps they need to take to improve.
The toolkit also looks at how, by working together, groups can develop a realistic and achievable plan for the future and defines the steps needed to develop a sustainable area action plan.
The final step outlines some simple steps to help groups measure the difference they have made and to monitor their progress as they continue along the road to developing a great tourism area.