Spirit producers from across Scotland were celebrating last night as no fewer than 337 awards were announced in the 2011 International Wine & Spirits Competition in London.
Date:
Thu, 28 Jul 2011
Source:
IWSC
David Kelly, IWSC marketing manager commented: “The growth in this year’s entry numbers and the international breadth of products has been impressive.
“It’s now important to make sure that we equip all the winners with the marketing toolkits that they need to help them promote their award”.
Nielsen figures show that for 12 months to 1 July 2011 in the off-trade, overall spirits category sales remained flat but on a category level volume figures show flavoured vodkas were up 47%, Golden Rum up 39%, Liqueurs up 11%, blended Scotch was down 2% but imported whiskies up 6% and malt whisky up 9%.
Medal winners and product Trophy winners were announced on 27 July 2011 alongside a trade and press tasting. The event featured 200 of the top products entered into the 2011 competition.
Held in conjunction with the Worshipful Company of Distillers, the tasting saw the announcement of the shortlists for the International Spirits Trophies which go forward for the coveted Distiller of the Year award sponsored by Suntory.
Search the Scottish winners in the 2011 IWSC
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