Launch of New Magazine for Scotland's Rural Communities

A new magazine - Country Lifestyle Scotland - has been launched, covering the pleasures and pastimes of Scotland's wonderful countryside and rural life. Food and drink features strongly in the new publication.

Launched by the Glasgow-based Herald & Times Group, publisher of The Scottish Farmer, The Herald, Evening Times, Sunday Herald and the s1 portfolio, Scotland's newest rural lifestyle title is primarily aimed at rural communities and country dwellers.

It has been launched in response to demand from the loyal readership of The Scottish Farmer which, although dedicated to rural living, wants a magazine that offers perfect reading and is all-encompassing of country life in Scotland as well as dealing with the issues and concerns of those living within these communities and environments.

Country Lifestyle Scotland highlights all that is unique and wonderful about Scotland and the countryside that we are so proud of. The topics covered offer a sense of the traditional heritage of Scotland and, more importantly, how this heritage has developed into a vibrant, diverse and unique taste of the country at its very best, supported by the people and industries that have driven it forward.

Having been initially launched within The Scottish Farmer, Country Lifestyle Scotland has the advantage of being able to use a title that has been the definitive expression of life within Scottish agriculture for almost 120 years.

For businesses looking to reach Scotland’s rural community it is second to none as a superb advertising platform, and as a reader there is no better medium to be kept informed of developments within this unique and diverse industry.

As such, its readership is devoted and loyal to agricultural life and country living in Scotland’s thriving farming community.

Country Lifestyle Scotland will be distributed quarterly with the second issue being published on 3rd September.

The magazine has a cover price of £1.95 and its launch issue saw 22,000 copies distributed free with The Scottish Farmer as well as 3000 copies to a specific niche audience at the Royal Highland Show in Ingliston in June, as well as a large number of retailers and independent outlets.

Magazine publisher Darren Bruce said: "We believe the launch of Country Lifestyle Scotland now bridges a gap in the market that covers Scotland’s beautiful countryside and rural life.

"This is a quarterly magazine which will cover an array of associated topics from fishing to fashion and arts to antiques and will hopefully go from strength to strength following positive feedback from readers and advertisers alike on our first issue.

"We have chosen to utilise The Scottish Farmer as a distribution vehicle to help reach an already well-established captive rural audience that will continue to grow and meet the needs and demands of our readers and clients.

"The magazine also comes with a free online e-edition and we have plans for an app for the iPad and iPhone consumption in the coming quarter."

Editor of CLS, Karen Carruth, added: "There is a blend of articles in this publication which will appeal to readers interested in a diverse range of rural pursuits and lifestyles.

"The launch issue incorporated an in-depth Royal Highland Show preview that gave those attending Scotland’s premier rural show an insight and wider knowledge of some of the many activities that are going on throughout the show across the four days."

Receive the next issue of Country Lifestyle Scotland in a free e-edition, which will come direct to your inbox via a newsletter, by logging on to the website to register your details.

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