Flavour Fortnight Gets Its Own iPhone App

Dumfries & Galloway's celebration of local food and drink, Flavour Fortnight, can now be found in Apple's App Store with the launch of an iPhone application designed especially for the event.

Flavour Fortnight runs from 3rd-18th September with 92 events taking place across Dumfries & Galloway.

Liz Ramsay of Savour the Flavours, organiser of the event, said: "Smartphone apps are changing the way people access and use information, particularly for things like planning itineraries or holidays.

"We thought that Flavour Fortnight was a perfect opportunity to discover how to create and use apps while also giving people a genuinely useful application to enhance their Flavour Fortnight experience."

The Flavour Fortnight app has been designed for the iPhone, the UK's most popular smartphone device, but it also works well on iPod touch and iPad devices.

The application holds the full programme of events, maps and journey planning abilities and it also connects to users' diaries on the iPhone to assist with trip planning and organisation.

It has been supported through a project facilitated by South of Scotland Business Solutions (SoSBUS), and it was developed with Savour the Flavours by Scottish Centre for Enabling Technologies (SCET), part of the University of West Scotland.

Eva Milroy of SoSBUS said: "We are delighted with the cutting-edge support that SCET has provided to Flavour Fortnight and Savour the Flavours to help them on a learning journey to develop new marketing channels.

"This relationship between academic institutions and a rural business network has resulted in some genuinely innovative thinking that is examining the technology and communication channels consumers and visitors to the region are likely to use in the coming years.

"Making sure rural businesses have the knowledge to embrace opportunities, such as those offered by apps, is increasingly important and we are proud to have supported this successful knowledge transfer project."

Liz unveiled the app at Hullabaloo in Dumfries, one of the participating businesses in this year's Flavour Fortnight.

She added: "It's been genuinely fascinating finding out about the world of mobile apps and we've learned a great deal about how important these communication tools are becoming.

"Food and drink businesses are demonstrating huge innovation and creativity in the events they've developed for Flavour Fortnight so it's only right that we explore similarly innovative and creative methods to market their events to a very wide audience.

"I hope this app proves really useful during Flavour Fortnight in highlighting the huge range of delicious activities on offer in Dumfries & Galloway as well as giving users a perfect solution to event and journey planning."

The Flavour Fortnight app is available for free at Apple's App Store and a direct link to the app can be found at Flavour Fortnight.

Looking to source food and drink from Dumfries & Galloway? Use Scotland Food & Drink's Buyers' Guide.

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