Eat Scottish Venison Day takes place this Sunday (4 September) with restaurants, butchers, hotels, pubs, supermarkets and suppliers all around the UK offering special venison dishes, menus, products and offers to mark the occasion.
Date:
Fri, 02 Sep 2011
Source:
Scottish Venison Partnership
Scottish Venison Partnership:
Website
The Scottish Venison Partnership, which recently announced that demand is greater than supply in this growing market, is adamant that the way forward is to continue to market Scottish venison aggressively while addressing the production capabilities and opportunities.
The partnership is keen that Scotland does not lose out on the potentially huge, global, financial potential of its indigenous and one of its most iconic food sources.
While venison is still viewed by many as a special-occasion dish, or something to enjoy in restaurants cooked by chefs, butchers have reported a rapid rise in demand for venison for regular home cooking over the last couple of years, and Sainsbury's is doing a roaring trade in Scottish venison burgers, sausages, meatballs, medallions and stewing cuts all year round.
Elsewhere on Eat Scottish Venison Day it will be possible to sample venison steaks and pies in hundreds of Whitbread Inns, Punch Taverns and Vintage Inns throughout Britain, while farmers' markets will be offering delights like Sheridan's Glenmuick Venison Casserole, West Highland Hunting's Venison & Haggis Scotch Pie, Great Glen's Wild Venison Charcuterie and Mortlach Game's Carpaccio of Wild Venison, among many others.
Highland Game is also offering a specially priced Eat Scottish Venison taster box with a free venison recipe book, and is soon to be launching a new book to promote roe deer.
Meanwhile, Fletchers of Auchtermuchty will be actively promoting Scottish venison at various farmers' markets and at Scotland's Countryside Festival at Glamis this weekend.
More meat industry news from Scotland.