The Proud of Dairy campaign launched by Dairy UK two years ago is to be developed into a wide-ranging industry-facing initiative supported across the dairy industry by leading figures and organisations.
Date:
Mon, 05 Sep 2011
Source:
Dairy UK
The new Proud of Dairy campaign will feature:
- a revamped proudofdairy.com website
- the recruitment of industry ambassadors
- the creation of industry ‘pledge partners’
- a key media partner
Under this initiative, DairyCo will play a key organisational and administrative role in the campaign alongside Dairy UK.
Jim Begg, director general of Dairy UK, said: "The development of Proud of Dairy is good news for everyone in the industry.
"It is a great flag for us all to rally round and I’m delighted that DairyCo and other organisations are to get more heavily involved.
"The UK dairy industry has a huge amount to be proud of – and it is vitally important that we all demonstrate that pride as visibly as possible."
Duncan Pullar, sector director at DairyCo, added: "Uniting behind Proud of Dairy is the industry’s pledge to show that all take pride in what we do.
"It’s great to work with Dairy UK and other industry partners to extend the campaign."
The Proud of Dairy website will be the campaign hub and will be interactive to stimulate ongoing engagement.
Support of ambassadors from all parts of the industry will be secured to build early momentum and organisations from across the industry will become ‘Pledge Partners’ and suggest ways in which their own customers/stakeholders can pledge to be ‘proud of dairy’.
Dairy UK is a trade association that represents the interests of dairy farmers, producer co-ops, milk processors and doorstep deliverymen.
DairyCo is a levy-funded, not-for-profit organisation working on behalf of Britain's dairy farmers.
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