Direct Seafoods Launches 'Coastal Fish' Campaign

Direct Seafoods has launched its 'Coastal Fish' campaign to help Britain's local fishermen save endangered fish stocks.

The campaign will encourage the UK’s top chefs and the British public to try many types of fish, some of which may be new.

Direct Seafoods, a sister company of catering group 3663, has a simple message: "If we eat only one species of fish, it will soon be extinct. We need to eat a greater variety. We need to create a market for all fish, not just the popular varieties."

The Coastal Fish campaign will promote fish like pouting, whiting and dab, which are not popular. Sadly, much of this catch is currently thrown back to the sea to make room for more valuable fish.

Direct Seafoods believes that if it sells the whole catch, and not just selected species, then less fish will need to be caught.

By using the whole catch, from smaller, local coastal boats, waste can be reduced. This results in fresher fish to our customers and healthy fish stocks.

As well as the lesser-known varieties, coastal fish also include more popular types of fish that the nation knows and loves, such as Dover sole, line-caught seabass and plaice.

Top restaurant chefs from around the country will be asked to use all these varieties and identify them as ‘Coastal Fish’ on their menu.

The UK’s coastal fishing fleets are of great importance to Direct Seafoods. Unlike larger ocean-going ships that stay away for many days, coastal day boats return to port each day, with fresh fish caught in local waters.

To encourage the popularity of coastal fish, Direct Seafoods pledges to pay a reasonable, sustainable price to local fishermen and persuade the British public to try something new.

This way, the freshest quality gurnards, dabs, megrim, mackerel, pollock, pouting and whiting find their way onto the nation’s table, instead of being discarded at sea.

This simple solution means Direct Seafoods is supporting coastal fishermen and keeping fish for future generations.

Text FISH to 88802 for more details.

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