Paterson's and VisitScotland Create Sweet Combination

Leading UK shortbread brand, Paterson’s, has joined forces with VisitScotland’s Surprise Yourself campaign to launch its first-ever on-pack promotion, offering consumers the chance to experience some of Scotland’s most enjoyable experiences.

With every purchase of a 380g box of Paterson’s Luxury Shortbread Fingers, customers will be able to enter a free prize draw to win a five-star break to Arran.

The prize includes a luxurious two-night stay for two people at the island’s exclusive resort, Auchrannie, which boasts a hotel, self-catering cottages, sumptuous spa, three restaurants and a children's play area.

In addition, the winning couple will enjoy dinner, bed and breakfast at the Auchrannie House Hotel, £200 spending money, and £100 travel expenses.

Each consumer can also take advantage of food and drink offers for a selection of leading restaurants across Scotland, and accommodation vouchers up to the value of £100.

Amy Coles, marketing manager at Paterson Arran, said: "We wanted to combine the luxurious taste of our product with a prize that captures the essence of Scotland and allows customers to experience the very best aspects of Scotland.

"It was a pleasure to team up with VisitScotland to create this fun promotion for our loyal customers and give them the chance to visit the breathtaking beautiful Isle of Arran."

With an indulgent buttery taste and traditional crumbly texture, Paterson’s shortbread has home-baked appeal and is made to time-honoured traditions using only the finest ingredients with no artificial colours, flavourings or preservatives.

The popular shortbread brand has less than 3% saturated fat, making it a guilt-free indulgence that can be enjoyed daily.

Paterson’s Luxury Shortbread Fingers are available from selected stockists including Asda, Morrisons, Tesco and Sainsbury’s.

The draw closes on 31 January, 2012. To enter the competition, visit Paterson Arran or VisitScotland.

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