According to BBC Scotland, fishermen working off Scotland's west coast have reached an agreement with Sainsbury's to supply the supermarket with prawns.
Date:
Wed, 21 Sep 2011
Source:
BBC Scotland
The report also states that the fishermen are in talks with another supermarket company about supplying it with shellfish.
BBC Scotland states: "Prawns graded as high quality will be distributed through about 500 of Sainsbury's 800 UK outlets. The shellfish will be branded as Scottish langoustine."
John Hermse, chief executive of Mallaig & North-West Fishermen's Association, is quoted: "Very often Scottish langoustine is seen as scampi and in some supermarkets as a 'buy one get one free' product.
"We've always thought this was not the way to market such a fantastic, premium, flagship product. We've got to realise what we've got and market it accordingly."
Read BBC Scotland's article.
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