It’s the same great taste of IRN-BRU….but with the heat turned up! Scotland’s favourite soft drink is set to get tongues tingling this autumn with the launch of its first-ever limited edition, Fiery IRN-BRU.
Date:
Thu, 29 Sep 2011
Source:
AG Barr
AG Barr:
Website
For just 10 weeks from September, the nation’s iconic fizz has been given an injection of fire, thanks to a shot of secret fiery ingredients that give it a phenomenal kick.
Fans can look forward to the IRN-BRU taste they know and love – with the excitement and intensity of some added fire!
In a dramatic launch staged in Glasgow’s George Square, former AG Barr chairman Robin Barr pulled the first ever bottle of Fiery IRN-BRU from a blazing furnace, in scenes reminiscent of the brand's legendary "made in Scotland from girders" past.
Assembled fans were then given a first taste of fire directly from Mr Barr himself. The limited-edition soft drink is available from this week and is set to be one of the hottest products in Scotland as people grab a taste of this unique IRN-BRU with added oomph.
Robin Barr said: "I was thrilled to unveil the first-ever bottle of Fiery IRN-BRU in such dramatic style. After a wash-out summer, I think Scots could do with a bit of extra fire in their belly.
"We’re incredibly excited to see what Scotland makes of our Fiery new drink. Over the years IRN-BRU has become something of a national icon, so we expect it will spark a lot of interest."
Fiery IRN-BRU is available across Scotland in 330ml cans and bottles.
More soft drinks news from Scotland.