The Edinburgh Whisky Stramash is an exciting new event for Edinburgh that will challenge the traditional 'stuffy' experiences associated with the nation’s top tipple.
Date:
Mon, 24 Oct 2011
Source:
Edinburgh Whisky Stramash
Taking place at Edinburgh’s Surgeons’ Hall on 26th-27th May 2012, it promises to be full of mystery, entertainment, comicality and madcap pioneering.
Scott Martin, founding partner of the event, said: "Working on export Scotch, my business partner and I have been to many whisky events all over Europe and we often felt they were a bit predictable and at times even a bit old-fashioned.
"We wanted to stage an event that has a distinct point of difference by presenting the spirit in new, different and innovative ways, whilst giving consumers the opportunity to try a wide range of whiskies from around the world; a modern take on traditional fun."
Enthusiasts of whisky from around the world will encounter many elements and experiences, including a concoction of molecular experiments, a murder-mystery drama, whisky cocktails and an insight into the gruesome lives of barber surgeons."
Whisky Stramash is the brainchild of Scott Martin and Darroch Ramsay who have both been to whisky events all over the world and wanted to create a whisky event with a distinct point of difference.
Scott and Darroch have a combined experience of 22 years in the drinks industry and both have a keen interest in whisky since working as bartenders. Scott currently works as a global Scotch ambassador and Darroch’s background in Scotch is in brand management.
Whisky Stramash will give brands the opportunity to present their whiskies to a desirable group of consumers.
Meanwhile, international creative branding and PR agency, threebrand, is toasting a "dram" good win as its team will handle the official launch and warm-up to the event which is set to shake up the whisky industry.
The Edinburgh-based agency has been appointed to provide PR support for the Edinburgh Whisky Stramash.
Gillian Hamilton, head of PR at threebrand, said: "As specialists in food and drink, particularly whisky, we were really pleased to be appointed to work on the Whisky Stramash.
"We like the individuality of the event - it’s fun, yet informative – so it fits in with what we do as a company as well.
"We’re really looking forward to working together on the inaugural event and hope it’s just the start of a exciting partnership."
Scott continued: "We’d heard good things about the threebrand team, which is why we initially approached them.
"The team understood the concept behind Whisky Stramash and came up with some fantastic PR ideas to support the launch and publicise the event. We look forward to working with them over the coming months."
Tickets for the Edinburgh Whisky Stramash cost £25 and are available from several outlets including TicketSoup.com (online and via telephone 0844 395 4000) and at the SECC and The Hub box offices.
Find out more about Edinburgh Whisky Stramash.
threebrand.
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