Sales of Highland Spring's Hydr8 Pass 10m Litre Milestone

Highland Spring Group has announced that sales of Hydr8, its naturally sourced value brand of bottled water, have surpassed the 10 million litre milestone.

Launched in March 2011, Hydr8 has been the fastest-growing unflavoured bottled water launch by value that the UK has seen in the past six years (Nielsen 03.09.11).

This success has Hydr8 on course to be the eighth-largest UK bottled water brand by volume in the take-home sector by the end of the year.

The brand offers consumers affordable, healthy hydration and is available in convenient 500ml bottles, 500ml sports bottles and in a 5-litre take-home format.

Richard Beeston of Perthshire-based Highland Spring said: "Surpassing the 10 million litre sales mark is a fantastic milestone for the Hydr8 brand.

"Responding to retailers’ needs, the brand represents our first foray into the value water market and its early success underlines the sector’s potential for growth.

"The product has proven its excellent sales potential, providing affordable healthy hydration in a range of sizes ideal for independent retailers who service a significant share of this market.

"The rapid growth of Hydr8 indicates that it has been successful in meeting growing consumer demand to drink locally-sourced British water."

Following the success of the Hydr8 range, this summer Highland Spring Group extended the brand to include flavoured water – the company’s first-ever step into the branded flavoured water category.

Made with natural fruit flavourings, the Hydr8 Flavours range is available in Lemon & Lime, Orange & Passionfruit and Strawberry & Kiwi in 12 x 500ml packs.

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