The new Chilli Bowls range from Baxters
Baxters is adding a touch of spice to the ambient ready meals market with the launch of its new Chilli Bowls.
Date:
Mon, 07 Nov 2011
Source:
Baxters
Baxters:
Website
A quick and easy way to enjoy a warming portion of chilli, the premium chilli bowls deliver the unmistakeable homemade taste synonymous with the Baxters brand.
Presented in a microwaveable bowl ready to simply heat and eat, Chilli Bowls will satisfy the growing demand for high-quality convenience food that is both great-tasting and nutritious.
On-shelf from mid-November with an RSP of £1.99, the range comprises three different recipes: the nation’s favourite Beef Chilli; Hot Beef Chilli; and Bean & Vegetable Chilli.
The Chilli Bowl range has been crafted with Baxters' culinary expertise and passion for great-tasting food with only the finest ingredients sourced for each recipe. Each bowl delivers two of your '5 a day' and has no artificial colours, flavours or preservatives.
Commenting on the range, Elaine Tewnion, marketing manager for Baxters, said: "All too often consumers have to compromise on taste when looking for a convenient meal solution.
"We want to provide consumers with a range of chilli recipes that deliver on both counts, making it simple to get the taste of home on the go."
Baxters Chilli Bowls feature a vibrant and stylish design to maximise shelf stand out within the ready meals category.
The Baxter family, which is now in its fourth generation, has been producing some of Britain’s finest soups, preserves, condiments, pour-over sauces, fruit specialities and a wide range of other fine quality products for over 142 years.
Today, Baxters Food Group is one of the UK’s premium food manufacturers, with over 150 fine food products and some of the country’s leading brands to its name.
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