Speyside Glenlivet Teams Up With Michel Roux Jr

Speyside Glenlivet, one of the purest naturally sourced mineral waters, has unveiled a new trade advertising campaign with brand ambassador Michel Roux Jr, the world-renowned chef from the two Michelin-star Le Gavroche restaurant in London.

The new campaign launches as the brand significantly grows its presence in fine-dining establishments in the UK with recent listings including two Michelin-star restaurant The Ledbury, The Cadogan Hotel and the world-famous Dorchester Hotel, home to award-winning restaurant Alain Ducasse at the Dorchester.

Building on the brand’s Great Chefs Adore It campaign, the new advertising reinforces Speyside Glenlivet’s unique purity and soft refreshing taste which allows the true flavours of fine food, wine and whisky to shine through.

Sourced from the highest, naturally occurring spring in the UK on The Crown Estate of Glenlivet, the water has an unusually low mineral content which cleanses and refreshes the palate, making it the ideal accompaniment to fine dining.

Michel Roux Jr explains within the partnership why Speyside Glenlivet is his mineral water of choice: "The merest hint of flavour can turn a wonderful recipe into something truly memorable.

"Speyside Glenlivet gives me the exceptional purity I trust to complement the flavours I’ve worked so hard to create."

Alisdair Cameron, brand marketing manager for Speyside Glenlivet, comments: "Speyside Glenlivet’s reputation as the one of the finest mineral waters continues to grow in the industry, demonstrated by our significant new listings over recent months.

"The new advertising campaign marks the start of our relationship with brand ambassador Michel Roux Jr whose acclaimed gastronomic excellence is a perfect example of the fine food that Speyside Glenlivet complements so well.

"We are delighted to be working with such a well-respected and visionary chef and his endorsement of the brand is testament to the esteem in which it is held within the restaurant trade."

Speyside Glenlivet was established in 1996 and is now owned by The Highland Spring Group.

Looking to source bottled water in Scotland? Use Scotland Food & Drink's Buyers' Guide.

More non-alcoholic drinks news.