Some of the new novelty tins and treats from Walkers Shortbread
Never a company to rest on its laurels, Walkers Shortbread is constantly striving to bring exciting, new products to the market and the latest additions to its range are sure to delight old and new customers alike this Christmas.
Date:
Wed, 16 Nov 2011
Source:
Walkers Shortbread
Walkers Shortbread:
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Two delectable new varieties have been added to the company's range of biscuits. The first is Milk Chocolate Oatflake and Fruit Biscuits - lovely, crumbly oatflake biscuit combined with plump juicy raisins and half-coated in creamy, Belgian milk chocolate to creates a real teatime treat.
The second is a chocolate lover’s dream. Not content with adding a mixture of milk, white and dark chocolate chunks, Walkers has given these biscuits a generous half-coating of the same smooth, Belgian milk chocolate. Pure indulgence!
Following the success of its ‘grab and go’ bags of mini shortbread rounds and mini choc chip rounds, Walkers has added mini shortbread fingers to this range. These convenient packs of 24 mini shortbread fingers are the perfect everyday way to enjoy a little taste of shortbread heaven.
Walkers Shortbread has always made the perfect present and the firm has recently developed several new novelty tins for the gift market as well as updating its famously collectable Heritage tins.
Two new novelty tins have been developed for the Christmas market to complement the existing popular range of Christmas specialities.
The Christmas Bauble contains mini festive shortbread stars and could be hung on the Christmas tree or popped in the toe of a Christmas stocking, while one look at the jolly Snowman with his festive Walkers tartan scarf, and two bags of mini festive stars, is guaranteed to enhance Christmas cheer.
In addition, Walkers’ perennially popular Heritage tins have been treated to a subtle makeover with a more simple livery which keeps the focus on the new pictures and the delicious contents.
Walkers is dedicated to ensuring that its products reflect the wishes of customers. Recent improvements in the oatcake range, for example, have included significant changes in the fibre and saturated fat content of the oatcakes as well as the addition of the Black Olive Oatcake to the range.
In addition to its shortbread and oatcakes, Walkers continues to make an extensive range of delicious specialities including cakes, biscuits and meringues, as well as lovely hampers and other gifts.
One thing that never changes is Walkers Shortbread’s commitment to quality. Established over a 110 years ago in Aberlour, Speyside, Walkers is still an independent family concern, headed by the founder's grandchildren who faithfully maintain the tradition of producing the finest shortbreads, biscuits, cakes, oatcakes and meringues to original recipes using only natural ingredients - a policy that has earned Walkers a global reputation for quality and excellence.
Four times a winner of the Queen's Award for Export Achievement, Walkers exports its distinctively packaged luxury bakery products to over 70 countries worldwide.
In 2002, Walkers was granted a Royal Warrant of Appointment as supplier of oatcakes to Her Majesty the Queen.
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