A group of Scottish micro-breweries have just raised a glass to their new distribution deal with UK supermarket chain Morrisons.
Date:
Thu, 01 Dec 2011
Source:
SIBA/International Supermarket News
"Williams Brothers, the brewer behind brands Birds & Bees, Midnight Sun and Seven Giraffes, will act as the supermarket’s beer-buyer in Scotland.
Williams will supply Morrisons’ 60 stores in Scotland with tipples produced by other small brewers as well as its own. Initially, the new deal will only encompass Fyne Ales, Traditional Scottish Ales, Inveralmond and the Isle of Skye Brewery, but Williams is hoping that the contract could extend to other producers."
Read the full story on both the Society of Independent Brewers' and International Supermarket News websites.
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