Glasgow restaurant The Ubiquitous Chip has been named organiser of the best cultural event of 2011 at the UK Event Awards in London.
Date:
Fri, 02 Dec 2011
Source:
The Ubiquitous Chip
The accolade was given to Ingr3dients, the world’s first 3D interactive art and dining experience held in the Chip (as it’s known by locals) at an awards ceremony in Wembley Stadium.
Ingr3dients was part of the restaurant’s 40th year celebrations and was a joint project between The Ubiquitous Chip and UZ Events, with support from Black Bottle whisky.
Combining the talents of Scottish artist and long-time friend of the Chip, Alasdair Gray and digital artist Debs Norton, Ingr3dients saw diners interact with art installations and witness the unveiling of Gray’s first digital mural.
The art installations included a pool of digital fish that responds to movement, a 3D Highland cow and salmon, and an audioscape that matched the food on diners' plates to bring together touch, sound, sight, smell and taste over an entire meal.
Ingr3dients had previously been recognised at the Scottish Event Awards as the country’s outstanding experiential event.
On accepting the reward, the restaurant’s owner, Colin Clydesdale, said: "We have a long and rich association with the arts at the Chip and Ingr3dients really brought this up to date by using cutting-edge technology to create a completely unique dining experience.
"We like to test the boundaries and be experimental and it’s great to receive UK-wide recognition of this."
More foodservice news from Scotland.
More information:
The Ubiquitous Chip.