Baxters Preserves its History with Major Relaunch

Baxters Food Group, one of the UK's leading premium food brands, is reviving its range of preserves which it first launched in 1868 with a new distinctive quality look in a bid to drive new consumers into the category.

Jam was the first product created by Baxters in 1868 and today each recipe is developed with years of family know how.

The Speyside-based company’s jams and marmalades are created using only the very best ingredients to ensure consumers are offered a delicious, quality, everyday treat at an affordable price.

There are seven variants in the new range: Raspberry; Strawberry; Country Berry; Rhubarb & Ginger; Thin Cut Seville Orange; Three Fruits; and a new addition, Thick Cut Seville Orange.

The new-look packaging, with an RRP of £1.89, is appearing on shelf now. The jar design has a number of new features including the ‘made with years of family know how’ message stamped on the lid, distinctive white labels with handwritten script - complete with the 1868 founded stamp -  which all reflects the high quality and passion for great taste that is synonymous with the Baxters brand.

Yvonne Adam, marketing director of Baxters Food Group, commented: “Preserves are at the very heart of the Baxters range.

“We have been creating jams for over four generations, so are experts in producing the best-tasting, highest quality recipes in the market.

“Our new range will add a further boost to retailers by creating strong stand-out on shelf from a brand that consumers know and love.”

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