Further expansion for Scotty Brand
Premium food company Scotty Brand has added two new vegetable lines into Asda Scotland, Scotty Brand Scotch Broth mix and Scotty Brand Casserole Vegetable Mix, both on-shelf in time for the colder weather.
Wed, 14 Dec 2011
Scottish-grown, prepared and packed, these 500g packs offer delicious and versatile vegetables for warming meals.
The broth mix includes a sachet of barley for the authentic hearty Scottish soup recipe available to consumers on-pack and online. This adds to the current Scottish distribution of potatoes and carrots in Asda and of potatoes in Tesco, the Co-op and Morrisons.
Sales are growing and further distribution through other high street multiples is expected in the near future.
Scotty Brand had great success with new potatoes, raspberries and strawberries as seasonal lines in the summer and will continue to expand its portfolio into other areas.
Scotty Brand marketing manager Michael Jarvis comments: "There are very few fresh produce brands at the moment, so Scotty Brand is a real innovation in the market.
"People care about the provenance of their food and Scotland is seen as a guarantee of quality across a large number of categories. The Scotty Brand range offers consumers this assurance of quality at a good value price and this is reflected by the expansion of the range in the Scottish market."
Scotty Brand recently ran a 48 and 96-sheet poster campaign across Scotland demonstrating its provision of excellent quality, healthy food, making the most of pure Scottish rainwater and the rich soil of the country.
Scotty Brand is a standalone subsidiary of Albert Bartlett, the UK’s leading potato producer. The logo is based on the original chosen by Albert Bartlett himself back in the 1940s when he began to sell beetroot.
The relaunch of Scotty Brand ties in with growing trends towards locally-grown produce, nostalgia and people seeking a guarantee of naturally-produced premium quality foods at value prices.
More new food product launches from Scotland.
Looking to source fruit and vegetables? Use Scotland Food & Drink's Buyers' Guide.