'Appy' Christmas to all Whisky Lovers

A new app for whisky drinkers has been launched by whisky doyen Jim Murray.

Descibed as "the world's most comprehensive whisky mobile app ever produced", Jim Murray’s Whisky Bible Pro 2012 features a staggering 4,500 whisky tasting notes, 1,500 of which have been individually tasted and rated by Jim Murray over the past four months.

Designed to harness Murray’s experience and status as a leading whisky writer and author, the app provides quick, honest and independent whisky advice to users, and enable anyone, irrespective of their whisky experience, to walk into a shop or bar and be confident of what it is they are buying.

"People can be intimidated by the high price of whisky, particularly at this time of year when the sheer number of whiskies made available increases significantly," comments Jim Murray.

"Add the many styles, country of production, finishes and ages on offer, and it’s easy to see why people don't want to take a risk on an unknown bottle which can cost upwards of £50," he continues.

Launched in Standard and Pro versions, Jim Murray’s Whisky Bible app is available now through Android Market and will be on iTunes once approved by Apple.

In its Standard format, the app offers outstanding value and choice for those who are simply looking for quick, independent guidance on what to expect from any individual whisky.

Featuring short-form tasting notes, this format will be of particular use to the inexperienced whisky buyer and those wishing to build their whisky knowledge in bite-sized chunks.

The standard Whisky Bible, featuring 13 individual sets of tasting notes from the key whisky-producing regions of the world, is priced at £1.39 for each of the regions purchased.

The Pro version of the app is a full-blown mobile version of Jim Murray’s highly rated Whisky Bible 2012. Priced £12.99, this version carries Murray’s full set of tasting notes for all 4,500 entries in the 2012 Whisky Bible, making it the most comprehensive and detailed collection of tasting notes available anywhere.

Both Whisky Bible app formats feature an easy-to-use search mechanism enabling users to explore the world of whisky by type, distillery or brand name. Searches can also be carried out using country, region and age or by using a single word search facility that enables users to identify whiskies that have a particular taste or flavour profile.

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