Wiseman Joint Venture Appoints Chief Executive

A2 Milk (UK), the joint venture established by Robert Wiseman Dairies and the A2 Corporation has confirmed the appointment of Sean Uprichard as chief executive.

He takes up his new position next month having spent the last four years at the helm of Suso Drinks Ltd, which produces a range of healthy fruit-based soft drinks aimed at the teenage market.

Uprichard was previously co-founder and general manager of Relentless Energy, a joint venture established by the Coca-Cola Company and its bottler, Coca-Cola Enterprises, to launch a new energy drink into the UK market, now a £65 million brand.

He has also previously had senior sales and marketing roles with L’Oreal and Unilever.

East Kilbride-based Robert Wiseman Dairies, Britain’s biggest fresh milk company and A2 Corporation, a company listed in New Zealand, announced the creation of a joint venture and the intention to introduce a range of a2 Milk™ products, in November.

Robert Wiseman, chairman of A2 Milk (UK), said: "Sean’s experience working in brand marketing and sales, dealing with UK retailers and operating in a JV structure, combined to make him the outstanding candidate for the role of CEO.

"We are delighted to welcome him to this exciting venture as we work towards the launch of a2 Milk™ in the UK this summer."

About a2 Milk™

a2 Milk™is pure fresh milk from cows specially selected to produce only A2 beta-casein protein, the ‘original milk protein’ which all dairy cows produced prior to a natural genetic variation which occurred several thousands of years ago which led to the appearance of A1 beta-casein protein in dairy herds.

Milk containing A1 and A2 beta-casein is a nutritious and healthy food and, in Britain, most fresh milk for sale contains both types of beta-casein protein.

In Australia, where a2 Milk™ has been available for a number of years, many people who have self-diagnosed intolerance of milk but are not medically diagnosed as being lactose intolerant, are finding that their symptoms are improved or completely alleviated by drinking a2 Milk™.

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