Scotmid Kick-Starts Healthy Eating Campaign

Scotmid is working with the Scottish Government on a campaign that will see an emphasis on healthy eating as part of the government’s drive to improve the nation’s diet.

The Minister for Public Health, Michael Matheson, launched the campaign earlier this month at his local Scotmid store in Kilsyth Road, Haggs, near Bonnybridge.

The aim of the campaign is to increase consumers' awareness that healthy food is available within their local convenience store and at an acceptable price.

All 190 Scotmid stores are taking part, along with over 200 other convenience stores across Scotland.

The campaign is part of the Scottish Grocers' Federation Healthy Living Programme focusing on fruit and vegetables, milk, water, porridge, fruit drinks, low fat yoghurt, wholemeal bread and chicken. These foods will be highlighted in stores as being good for a healthy diet.

Colin McLean, chief operating officer at Scotmid Co-operative, said" "Scotmid operates at the heart of Scottish communities and as such we feel a strong responsibility towards our customers to provide a range of foods which includes many healthy options.

"As an ethical Co-operative society we have supported a number of health issues over the years; most recently this includes a diabetes in schools project, promoting dental health in children, and the installation of defibrillators in our stores."

Michael Matheson MSP said: "We are determined to help people make healthy lifestyle choices and improve the nation's diet.

"Many consumers are on the lookout for both affordable and nutritious, good quality food. That's why we are supportive of initiatives that highlight good value, healthy options and help promote healthier options all year round."

Ross Kerr of the SGF's Healthy Living Programme, said: "This winter's healthy eating event has been organised to make consumers aware that their local convenience store stocks a good range of healthier alternatives.

"Scotmid has been at the front with its support of this programme and is featuring this particular event throughout all its stores with an exciting offering of promotions across a variety of healthier for you products.

"The SGF Healthy Living Programme has been the driver of healthy eating within convenience stores throughout Scotland with over 1,060 stores now involved."

Scotmid has been involved in the SGF Healthyliving Programme since its inception in 2004. This current promotion runs until 6 March.

More information:

SGF.

More healthy eating news from Scotland.

Retail industry news from Scotland.