Scottish food and drink companies are missing a trick by hiding their light under a bushel, according to James Withers, chief executive of Scotland Food & Drink as he launches the 2012 Excellence Awards which recognise outstanding industry achievement.
Date:
Mon, 23 Jan 2012
Source:
Scotland Food & Drink
"Scots businesses are traditionally reticent to put their heads above the parapet and shout about their success and food and drink companies are no exception," he said.
"In the current economic climate, it’s even more important that they and their brands are visible – both to consumers and within the industry – and we have some fantastic stories to tell.
"We are challenging businesses to make 2012 the year that they put modesty to one side and share their successes – it’s not only good for business but for the industry, inspiring others.
"The Excellence Awards are a great way to boost your business and past winners have enjoyed positive publicity and increased sales."
Scotland Food & Drink and The Royal Highland and Agricultural Society of Scotland are inviting companies to showcase their products and services by entering the awards which have gained a reputation as the ‘Oscars’ of the food and drink industry.
Following the success of last year’s event, the presentation ceremony will again take place at the Doubletree by Hilton Dunblane Hydro Hotel on Thursday, 24 May.
ASDA, headline sponsor of this year’s Scotland Food & Drink Excellence Awards, is one retailer that has shown a real commitment to meeting the demand for high-quality, locally-sourced products in its Scottish stores.
Michael Mccallion, local buying manager for Scotland at ASDA, commented: "Scotland’s reputation for producing delicious local food and drink is well deserved and we’re delighted to support the Excellence Awards which recognise the high standards of quality and innovation in the industry.
"We’ve been working with Scottish producers in collaboration with Scotland Food & Drink for some time through the supplier development programme and we’re looking forward to discovering even more local talent as we grow our offering of over 850 Scottish lines in our stores."
The 2012 awards will see some changes to the judging process. Every product entered into the tasted categories will be sampled by the prestigious panel giving every entrant, no matter how big or small, the chance to tantalise the judges' tastebuds.
Entrants to the Grampian Food Forum Innovation Awards and the Highlands & Islands Food and Drink Awards will also automatically be entered into the Excellence Awards where a corresponding category exists.
Companies can enter the Scotland Food & Drink Excellence Awards by downloading an entry form here. The closing date for entries is 2 March 2012.
Those looking to book tickets for the ceremony and dinner should email Linda Chirnside or call 0131 335 0940.
Full information on the Scotland Food & Drink Excellence Awards 2012, including the full list of categories plus how to enter.