Scotland rates better than any other part of the UK when it comes to promoting local produce, according to a survey.
Thu, 30 Aug 2012
Taste Communications on behalf of Scotland Food & Drink
The YouGov SixthSense poll was unveiled at the launch of Scottish Food & Drink Fortnight, the annual celebration of our local food.
Of those questioned for the UK-wide survey, 79% believed that buying local food supported the local economy, whilst 54% of Scots though it important that Scottish food was available at their local supermarket. In addition, in Scotland 43% said locally sourced food is an important factor when eating out.
Cabinet Secretary for Rural Affairs and the Environment Richard Lochhead MSP teamed up with Michelin starred chef Tom Kitchin to hand out free breakfasts, made with local and seasonal Scottish produce, to commuters and shoppers at the launch in the centre of Edinburgh.
Starting on Saturday, Scottish Food & Drink Fortnight is the annual celebration of our fantastic produce and links the public with chefs, restaurants, farmers and visitor attractions through a range of festivals and gatherings around the country.
This year hundreds of events are scheduled ranging from the Dundee Flower and Food Festival, Savour The Flavours and the first ever Taste Ayrshire Festival to special Farmers Markets and artisan cheesemaking displays.
For the first time, Edinburgh Airport is also to become a shop window for Scottish Food & Drink Fortnight. Every day 25,000 passengers a day pass through the Airport and they will be able to enjoy a range of Scottish produce on special menus in food outlets.
Scotland Food & Drink Chief Executive James Withers said the Fortnight emphasises the importance of local food to the people of Scotland.
“'The Fortnight is about celebrating everything that makes our nation a Land of Food and Drink. We are blessed to be living amongst one of the world's finest natural larders and Scotland has a wealth of talented people - from chefs to the producers themselves - making the most of it.
“The Fortnight offers the perfect opportunity to shout about Scotland's fantastic food and drink from the rooftops and celebrate the wide variety of Scottish produce that we have to be proud of. From events across the country throughout the Fortnight, to individuals enjoying more of Scotland's rich and diverse larder, the Fortnight offers something for everyone.
Cabinet Secretary for Rural Affairs and the Environment Richard Lochhead urged everyone to get involved in Scottish Food & Drink Fortnight.
“Here in Scotland we’ve got a fantastic range of fine food and drink right on our doorstep and it’s great that so many Scots recognise the effort being made to promote Scottish produce.
“But we can always do more and the Scottish Food & Drink Fortnight is a great opportunity to introduce more people to our wonderful natural larders, as well as delivering a boost for our economy at the same time.
“This is especially true as we look towards the opportunities available in 2014 – from the Ryder Cup and the Year of Homecoming to the Commonwealth Games. The eyes of the world will be on Scotland and this is a wonderful opportunity for our produce to shine.
“I’m passionate about the food and drink our nation has to offer and am looking forward to doing all I can to support it, especially during Scottish Food and Drink Fortnight. Throughout the country there will be a wide range of events and promotions to showcase exactly what we have to offer and I kicked off the event in fine style today at a big breakfast event in Edinburgh.”
Scottish Food & Drink Fortnight runs from September 1st-16th.