Beer Festival Delivers £96,000 Boost to Scottish Breweries

Beer Festival Delivers £96,000 Boost to Scottish Breweries

Aldi’s Winter Beer Festival will be returning to stores across Scotland in a deal worth £96,000 to the breweries involved.

Date:

Tue, 29 Oct 2013

Source:

Aldi

Launching on the 31st of October, the Winter Beer Festival is building on the success of Aldi’s previous two beer festivals which were worth a combined £190,000 and saw over 150,000 bottles of ale sold.

The Beer Festival will take place across all of Aldi’s 49 stores for five weeks and feature more than 73,000 bottles of the best seasonal ales from 32 from breweries across Scotland including:

  • APA, Windswept Brewery, 500ml bottle for £1.99
  • Hebridean Gold, Skye Brewery, 500ml bottle for £1.99
  • Kessog Dark Ale, Loch Lomond Brewery, 500ml bottle for £1.99
  • Eden Bourbon Barrel Ale, Eden Brewery 500ml bottle for £1.49
  • Islander, The Hebridean Brewing Co., 500ml for £1.99
  • Wilderness, Loch Ness Brewery, 500mlbottlefor £1.89    

Richard Holloway, Scottish managing director at Aldi, commented: “We have continued to build on the success of each of our beer festivals by working with more breweries to bring in more product each time. The success in store is very much down to the relationships we have established with the best breweries across Scotland and the highest quality of ales they produce.

“We are currently working with 32 Scottish breweries, which reflects our commitment to local suppliers as well as to our customers, to bring them the best local produce at everyday low prices.”

Bob Hogg from Inveralmond Brewery, said: “Aldi’s beer festival has been a positive experience for our brands. As a result of the beer festival, we now have a core range of premium bottled beers in Aldi’s stores across Scotland.  Ossian and Lia Fail are now accessible to a whole new segment of craft beer drinkers.”

Aldi’s Scottish Beer Festival starts on Thursday 31st October and will be available while stocks last.

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