Edinburgh family bakery, The Breadwinner Bakery, has signed an exclusive new deal with Scotmid to become the artisan bakery supplier to six stores, with more on the way.
Thu, 29 May 2014
The craft baker, which has been run by the McVey family since 1973, will be supplying Scotmid stores with handcrafted bakery products, all freshly made and delivered twice a day from their Edinburgh premises only four miles away.
The Breadwinner Bakery prides itself on using traditional craft baking methods, making all products by hand. They bake using simple ingredients and dough starters like apple and potato, without any additives or preservatives.
Scotmid is the first and only retailer to sell The Breadwinner Bakery products. On sale will be breads, sliced loaves, artisan rolls, cakes, savouries, pastries and tray bakes, as well as more unique breads with flavours such as olive and Gruyère cheese, walnut and orange, and chocolate and champagne.
The new product range is now available at Scotmid’s Warrender Park, Marchmont and Stockbridge stores, with the launches in Barnton, South Queensferry and Saughtonhall all to follow in the coming weeks. The Breadwinner Bakery team has also provided training for Scotmid staff on how they bake with traditional methods.
Kris McVey, Director of The Breadwinner Bakery said: “Since 1973 we’ve been working hard to supply Edinburgh with delicious, freshly made artisan breads, cakes and pastries. Our partnership with Scotmid will give more customers the chance to enjoy the products that we are so passionate about. By keeping our focus within Edinburgh, we are not forced to mass produce. This means we continue to use traditional simple methods and allow time to naturally enhance our products. Our relationship has also meant that we are able to focus our time and energies on developing and making the best products possible – and Scotmid support us with their expertise in retail.”
Colin McLean, Chief Operating Officer for Scotmid Co-operative said: “We are honoured to be working with the famous Breadwinner Bakery and are delighted to be launching this exclusive new product range in our stores. The Breadwinner team make bread how it used to be made, and we’re sure that our customers will enjoy their handcrafted and innovative products.”
He added: “We are the first retailer to sell The Breadwinner Bakery products and we see this as an important development in our bakery project and our commitment to supporting local suppliers.”
Scotmid has been undertaking a major project to add bakeries to its stores across Scotland and Cumbria, in a drive to support more local bakers and provide an improved range of bakery products for customers. Scotmid’s local bakery project started in August 2012. The first partnership was set up with Stephens Bakery of Dunfermline. The first Scotmid store to have a local bakery was Polbeth.