Brewing Industry Bottles £130,000 Boost from Aldi Scottish Beer Festival

Aldi’s 11th in-store Scottish Beer Festival hits shelves today with beers from across Scotland on sale in all 72 of ALDI’s Scottish stores. The in-store promotion is expected to generate sales worth more than £130,000 for the breweries involved.

Date:

Thu, 09 Mar 2017

Source:

Aldi

The Scottish Beer Festival will feature 35 Scottish beers from 35 Scottish breweries including six Scottish Beer Awards finalists: 

  • Pale Keith from Keith Brewery in Aberdeenshire
  • Pilsner from Six Degrees North in Stonehaven
  • Bohemian Pilsner (Gluten Free) from Bellfield Brewery in Edinburgh
  • Bow Fiddle Blonde from Speyside Craft Brewery in Forres
  • Raven Ale from Orkney Brewing
  • New World Odyssey from Fallen Brewery in Stirlingshire 

ALDI has also secured an exclusive first listing of the new Hopopotamus Lager from Broughton Ales.

ALDI’s Scottish Beer Festival has been running since 2012 and has generated in excess of £1.6million of sales for Scotland’s craft breweries. 

Graham Nicolson, Group Buying Director for ALDI in Scotland, said: “Scotland’s beer industry is booming and we’re incredibly proud to work with many of Scotland’s best breweries. At ALDI, we’ve been supporters of Scottish brewing for many years and craft beer has always had a place on our shelves. 

“Our in-store Scottish Beer Festival and sponsorship of the Scottish Beer Awards are part of our commitment to showcasing Scotland’s up and coming breweries and giving brewers the chance to convert more people to craft beer.”

As part of ALDI’s ongoing support of the Scottish brewing industry, the retailer has once again been announced as the headline sponsor of the Scottish Beer Awards. 

Kirsten Speirs, Director of the Scottish Beer Awards said: “The growing range of high quality beers produced in Scotland is reflected in the on-going success of the Aldi Scottish Beer Festival.  We are delighted to be working with Aldi to promote and reward innovative and hard-working Scottish brewers and it is wonderful to see so many of our finalists and medallists selected to take part.”

ALDI’s Scottish Beer Festival is in-store now while stocks last.

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