Scottish First for Glasgow Distillery as Cask Aged Gin set to ‘Fly from Scotland’s’ Airports’

Scottish First for Glasgow Distillery as Cask Aged Gin set to ‘Fly from Scotland’s’ Airports’

Glasgow Distillery Company soars into World Duty Free (WDF) with a lucrative new partnership that sees MAKAR Cask Matured Oak Aged Gin and MAKAR gin available to all WDF passengers.

Date:

Wed, 11 Oct 2017

Source:

Glasgow Distillery Company

Flying high for Scottish gin, MAKAR is the first cask aged gin to be sold in Glasgow, Edinburgh and Aberdeen airports, as well as being stocked across terminal and departure lounge bars.

Released as a limited-edition expression last year, the award-winning cask aged variant has won high acclaim at every major spirit competition as consumers seek out new botanical flavour combinations, most recently being named Scotland’s ‘best aged gin’ at the inaugural Scottish Gin Awards 2017 and receiving the highly coveted Master of Gin award at the Global Spirit Masters. 

This oaked speciality gin is distinctively different from MAKAR, retaining the smooth taste but with the enrichment of colour and flavours derived from a 10-week aging process in virgin European oak casks after copper still distillation. Due to popularity and high demand, MAKAR Oak Aged is now set to become a permanent expression of the innovative MAKAR gin portfolio. 

MAKAR has grown substantially since it was launched in 2015 as Glasgow’s first ever gin. Sales have more than doubled year on year, and with the introduction of MAKAR Old Tom, MAKAR Oak Aged and MAKAR Mulberry Aged, the portfolio now comprises of four variants with exciting additions due to be released soon.

To mark this first ever World Duty Free listing, the distillery has confirmed that its cask aged variants will become permanent additions and has taken the opportunity to give the branding a subtle refresh, bringing the variants together as a consistent range under the MAKAR brand.

Commenting on the World Duty Free partnership, Liam Hughes, CEO of The Glasgow Distillery Company, the distillers behind MAKAR said:

“World Duty Free is the leading UK travel retailer and this is an exciting partnership for the distillery. MAKAR is now available for travellers looking to purchase a bottle of our premium Scottish gin and it’s fantastic that MAKAR Oak Aged is the first ever aged gin on the shelves of WDF across Scotland.

“Thousands of people travel through Scotland's airports each month and we’re excited to share our award-winning gin on such a global scale. The gin market is constantly evolving and our cask aged variants are at the forefront of innovation in the sector and firmly place Glasgow Distillery as a leading player in the premium spirits category.

“To mark our move into the travel retail market, we have updated our branding to allow consistency across our portfolio so that our customers can easily identify their favourite MAKAR products from the label. This brand development will allow us to continue to experiment with flavours and produce even more exciting spirits.”

WDF is the UK’s leading travel retailer, offering an unparalleled selection of premium products. Speaking about the partnership Nigel Sandals, Global Promotions Manager at World Duty Free, said:

“MAKAR Gin's reputation has been boosted by its award-winning performance at industry tasting competitions so we are delighted to see this local Scottish brand on the shelves at WDF.”

 

All form fields are required.