Market intelligence

We can help you understand what is happening in your category, where your brand sits in relation to competitors and which products, flavours and pack sizes are the top selling. We do this by working with leading EPOS and panel providers in the UK to obtain the most relevant and cost-effective data as well as analysing the data to deliver actionable insight.

We can provide insight on a range of topics; products/ propositions, communications, helping to define who your shoppers are and brand awareness, consideration and perception. We implement the right methodology to deliver against your business and research objectives, whether that be; surveys, focus groups or consumer videos.

We can work alongside your product development team from idea generation to evaluation of the product in market. Gaining consumer feedback on ideas and concept development, as well as understanding consumer purchase drivers and barriers, brand fit and packaging design.

We can help you understand product positioning in store for your category. We do this by undertaking a gap analysis within retail stores to create a compelling story as to why listings should be gained or retained.