Personalised treats and packaging designs have proved to be a successful marketing tool for food and drink companies which can help build brand loyalty and add value. Consumers are seeking for individually specified experiences, particularly in achieving a healthy lifestyle. Recently, targeted health-related products and personal nutritional requirements have been a growing trend in the digital world. Tailored meal plans and recipes can help individual consumers achieving specific health goals could be a major focus of the food and beverage industry in near future. Scottish manufacturers need to think about new innovations that link personalisation and health to supply consumers expectations.