Innovation Insights - Articles and Reports

Propelling Creativity: How Food & Drink Companies Can Become Future Fit

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Publication date: 01/07/2019
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There are many aspects of running a food or drink business that may not seem to earn the moniker “creative” yet fundamentally demand creativity to properly address. It takes a creative person to conceive an idea for a food or drink product, refine a business model that works from a blank canvas, develop branding to communicate their business’ value and actually make a defensibly unique product that solves a real or perceived consumer need.

Figuring out the best way to finance a business is an undervalued creative exercise and the myriad challenges that confront companies, from finding the right suppliers, co-packers, distributors, target shoppers and sales channels, also demand high degrees of imaginative thinking.

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