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Albert Bartlett teams up with Brewgooder to celebrate National Beer Day

Tuesday, 15 June 2021 Industry news

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Potato brand Albert Bartlett has teamed up with craft beer brand Brewgooder to create three exclusive recipes to mark National Beer Day, celebrated each year on June 15.

The partnership blossomed as a result of shared passion and how both are aligned in their sustainability efforts. Albert Bartlett’s ambassador chef Stevie McLaughlin, Head Chef at Scotland’s only two Michelin Star establishment Restaurant Andrew Fairlie, created the unique potato-based dishes using Brewgooder’s signature beers.

Each recipe can be cooked at home using simple fresh and store cupboard ingredients alongside Albert Bartlett potatoes and Brewgooder’s Lager, Tropical Pale and Session IPA.

The recipes:

  • Buttery Fondant Original Rooster Potatoes cooked in Lager
  • Indonesian-style Prawn, Mango and Peanut Curry with Apache Potatoes and Tropical Pale
  • Traybake Original Rooster Potatoes with Smokey Bacon, Leeks and Session IPA

The UK’s leading fresh potato brand was eager to collaborate with a partner that shared a similar brand ethos and core values. Joining forces with Brewgooder for National Beer Day was the perfect fit for Albert Bartlett, which is keen to tread unknown territory using potatoes and beer.

Michael Jarvis, Head of Marketing at Albert Bartlett, added:

“We wanted to partner with Brewgooder to create some really unique dishes that people can enjoy in the comfort of their home. We’re always keen to showcase the versatility of potatoes and what better way to do this than with craft beer? It’s not something you see every day and Stevie has done a fantastic job of merging the two for National Beer Day this year. Not only that, we wanted to collaborate with a craft beer brand that really makes a difference and could think of no better candidate than Brewgooder.”

Albert Bartlett is constantly striving to enhance its sustainability efforts and is now a proud member of Food for Good, which unites global food and farming businesses to change lives. Network members support Farm Africa’s work embedding sustainable agriculture in eastern Africa. It reduces poverty by helping farmers across the region to grow more, sell more and sell for more profit. Farm Africa helps farmers to become more resilient to the effects of climate change so they can increase their income and build sustainable businesses. The potato brand also uses rainwater to wash potatoes at its factory in Airdrie. The rainwater is cleaned and recycled several times over.

Brewgooder, a natural fit for the partnership, is a purpose-driven beer brand based in Scotland. Since 2016, they've been brewing award-winning craft beer that creates waves of people-positive change worldwide. Every can enjoyed helps to provide clean water to rural communities in 22 countries across the globe. Over the last five years, Brewgooder drinkers have helped to unlock over 100million litres of clean water across dozens of supported projects, empowering the lives of over 155,000 people.

James Hughes, Brewgooder Co-founder, said:

“Collaborating with Albert Bartlett for National Beer Day has been fun. We’ve not tried our beers in recipes before so when the idea came our way we thought, why not! We’re also passionate about collaborating with like-minded brands that want to make positive change across the globe and Albert Bartlett holds similar values, as reflected in their recent venture with Farm Africa. The food looks fantastic and we can’t wait to try out the recipes ourselves.”

Ambassador chef Stevie McLaughlin has created step-by-step instructions that people can easily follow at home. Whether it’s a special occasion or mid-week dinner, a side dish or main course, the three dishes are equally delicious.

Stevie McLaughlin, Head Chef at Restaurant Andrew Fairlie and Albert Bartlett Ambassador Chef said:

“We had a lot of fun creating these beer-infused potato dishes for National Beer Day. We celebrate potatoes every day at Restaurant Andrew Fairlie and were tasked with creating three delicious recipes to showcase how versatile potatoes can be. Throw beer in the mix and you’ve really got something unique. We’d love to see your efforts across social media so please do share with us!”

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