The Bay Food Group Ltd is delighted to announce the imminent launch (June 2020) a new range of ready meals & desserts which aims to provide consumers with greater choice and convenience in the frozen food category.
The Scottish Food Company has developed a range of 7 new dishes (5 Main & 2 desserts) under the sub brand names of The Good Food Bowl & The Good Pudd Bowl.
This innovative new range was borne from a significant research study concluded in July 2019 that identified a gap in the category for quality, convenient and tasty ready meals that can be microwaved from frozen.
The brand ethos revolves around 4 core areas, Provenance Sustainability, Convenience & Taste.
The initial full range comprises of 5 main dishes & 2 desert dishes all in a convenient “eat from the bowl” format, with a further 6 dishes currently in development for later in 2020.
The seven strong initial range comes in the following variants:
Pete Zorgenlos, Commercial Director at The Bay Food Group comments,
“We are really excited about the launch of our new & innovative range of frozen ready meals, we have spent considerable time understanding consumer needs through research and planning.
We know that consumers are looking for 3 key things when purchasing frozen ready meals, primarily they are looking for convenience, which we have addressed through our one meal bowl format that can be microwaved from frozen. They are concerned about sustainability & provenance of ingredients, so we have ensured that we source both locally and from within Scotland at every opportunity whilst choosing 100% recyclable materials for our packaging where possible.
Consumers also want meals that are innovative and tasty, and we are confident that our new range delivers on all aspects of their needs.”
Key Consumer Insights – Research Conducted in July 2020 (Taylor McKenzie- Glasgow)
The Good Food Bowl & Good Pudd Bowl will be competitively priced to target both the convenience and multiple grocer channels within Scotland.