Lidl is working with The Hebridean Food Company to supply customers with seafood chowders for Burns Night
The new relationship will see Lidl selling the supplier’s premium own-label fresh chowders and soups straight from the shores into Scottish stores
In a continued drive to supply Scottish customers with quality locally sourced produce, Lidl has announced a new partnership with The Hebridean Food Company. Working with the small business since 2018, Lidl is selling its premium fresh chowders and soups, with a specific offering for this year’s Burns Night on 25 January.
The Hebridean Food Company was established by CEO Douglas Stewart, a lobster fisherman’s son from the picturesque Isle of North Uist. His passion for the Hebrides began at an early age on fishing boats, weekends spent sorting lobsters and helping his granddad out with the sheep. His passion now is to let everyone enjoy a small slice of the Hebrides, something Lidl is enabling him to do.
Commenting on the partnership, Douglas explained how:
“Lidl has a large number of stores with a great geographical reach in Scotland, which allows us to bring our fresh soups and chowders to a wider audience. Like Lidl, we are committed to working with the best Scottish suppliers to bring customers the very finest fresh produce we can. We are a relatively small scale business so this relationship is helping us to grow our offering and put back into the local economy.”
The perfect Burns Supper starter, Lidl will be selling The Hebridean Food Company’s Premium Soups (Lentil & Bacon, and Leek & Potato) as well as Burns Night favourites Scottish Chowders (Crab & Sweetcorn, and Smoked Salmon). The sumptuous soups and chunky chowders will retail at £1.49 and £1.69 respectively, and are available in store now for a limited time while stocks last.
This comes only days after the recent news that Lidl has been accredited Good Housekeeping Reader Recommended for its entire Pick of Scotland range, after the panel recognised the quality and innovation in Lidl Scotland’s everyday range.
The Pick of Scotland range launched in May 2017 and currently boasts over 300 products from 60 suppliers across Scotland including heritage favourites such as smoked salmon, shortbread, and single malt whisky. Focusing on local products with provenance and quality at its heart, the range offers customers a breadth of basics and everyday items for their grocery shop.