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Mackie’s Crisps launches new £1 price marked pack sharing range

Wednesday, 19 May 2021 Industry news

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A BELOVED Scottish savoury snack brand is launching four of its bestselling flavours in £1 price marked packs this month.

Available in Pickled Onion, Tangy Tomato, Sea Salt and Salt & Vinegar, Mackie’s Crisps new 80g packs are now stocked by SPAR CJ Lang and JW Filshill.

Price marked packs play a very important role for convenience retailers, with the sales of sharing bags growing ahead of the category at 10.5%, becoming the best-selling pack format for crisps, snacks and nuts within the channel as consumers respond positively to a sense of value.

Melissa Hack, National Wholesale Account Manager at Mackie’s at Taypack said:

“We recognise the importance of offering our shoppers & consumers a value proposition when they visit their local convenience store.
“We always listen to our customers and try to respond to their wants and needs. That this pack format is growing so quickly was a sign that we had to be nimble - and deliver on-pack pricing.
“We are delighted that our best-selling flavours of crisps are now available in a price-marked pack format – which coincidentally was the number one contributor to growth in the impulse snacks category last year.  
“With sales up 18% and the launch of our new Lentil Waves and Pickled Onion flavoured crisps, 2021 is proving to be our most exciting year yet in terms of innovation and providing customers with new products and great value.”

Mackie’s Crisps has brought to market four new products since the beginning of last year: Haggis, Neeps and Tatties, Lorne Sausage and Brown Sauce, Lentil Waves in Barbecue and Salt and Vinegar, and most recently, Pickled Onion.

Produced at the fourth-generation Taylor farm in Errol, Perthshire, Mackie’s Crisps has been one of Scotland’s leading crisp brands with a dedication towards making high quality, delicious crisps and popcorn.

James Taylor runs the family-owned business alongside his father, Chairman George Taylor. It employs a team of 50 staff – and recently became Scotland’s third best-selling premium crisp brand following growth that bucked wider market decline.

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